the pool integrates resources extracted from contemporary artists to develop experimental advertising in cutting edge technology
born as an exclusive technology provider for artists in del infinito arte, one of the most important art galleries in argentina. we developed the art brand proyect that links artists with brands through advertising releasing our first campaign in 2007
we grew and launch into the media market in 2008
in 2009 the pool becomes member of artoolworks inc. to develop augmented reality comercial projects in advertising for argentina and latin america
our technology flows in daily bases from hitlab nz ( human interface technology lab new zeland and united states)
inhouse production and research team develops several fields mixing art with advertisinng and mass media.