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The Pool

  • about

    the pool integrates resources extracted from contemporary artists to develop experimental advertising in cutting edge technology

    born as an exclusive technology provider for artists in del infinito arte, one of the most important art galleries in argentina. we developed the art brand proyect that links artists with brands through advertising releasing our first campaign in 2007

    we grew and launch into the media market in 2008

    in 2009 the pool becomes member of artoolworks inc. to develop augmented reality comercial projects in advertising for argentina and latin america

    our technology flows in daily bases from hitlab nz ( human interface technology lab new zeland and united states)

    inhouse production and research team develops several fields mixing art with advertisinng and mass media.

  • what's new

    feb 2010 we made our biggest proyect yet involving augmented reality, 18 meter leds screen, volume projections and live editing for one of the most important communication corporations worldwide.

    apr 2010 the pool argentina launches to the market with manoescrita the first augmented reality book in America for children. Is now being introduced to the public during the 36th. Feria Internacional del libro (International book fair). It is for us a memorable experiencie and a great challenge that we managed to achieve.

  • latest work
  • press coverage

    Coming soon.

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